You can reach us via our contact page or by phone at (646) 919-9617 (Eastern Standard Time). We aim to respond quickly - usually within one business day.

Reach out through our contact form to schedule a free, 30-minute introductory conversation (phone or video call). We will use that time to understand your vision and objectives, answer your questions, and walk you through next steps. If you choose to proceed, the typical next step is creating an detailed, custom budget for your project.

We do not sell fish, invertebrates, plants or supplies of any kind. This allows us to give you our honest opinion about products we love and what we think will work best for your setup, budget and desired effort level.

Furthermore, you are in the driver’s seat the whole time. We show you what needs to be done and how to do the work, but it is your project.

We offer flexible pricing based on your needs. We have created packages that allow for bundled support services, offered at a discount and an “a la carte” model to select individual services as and when you need them.

Collaborative, honest, and simple. We're here to guide the process, while adding subject matter expertise along the way - bringing fresh ideas to the table, while keeping things moving.

We believe that keeping fish as pets is ethical when they are kept in conditions that allow them to thrive. This includes giving them enough space, pairing them with the right tank mates, feeding them well and keeping their water conditions in tip-top shape. This enables fish to live longer in captivity than they typically do in the wild.

Furthermore, some freshwater fish (and amphibians) are extinct in the wild or critically endangered due due to habitat destruction, pollution and groundwater pumping. For these species, aquarium breeders are sustaining biodiversity until habitat restoration makes reintroduction possible.